To build a collection of people, places and experiences who are the leaders in luxury experiential tourism in Southern Africa.

Mission

Think forward and innovate, be human in execution and make bottom line profitable.

Core Values

Thirst to be the Best – Always strive to be better than yesterday.

Trust and Respect – In business, as in life, integrity is everything. Within our organization, integrity goes deeper than just the game rules; it is our code of conduct. Confidence, respect and inclusiveness are imperatives. Non-judgement and non-arrogance are non-negotiable.

Boldly Go – This is what we have done all our lives; It is what allows us to grow and take risks. It inspires us to never give up, celebrating failures as well as successes. It’s an innate instinct born out of courage, creativity and eternal optimism.

Make a Mark – We’re not afraid to challenge convention. We are in control of our destiny, and with that comes a great responsibility. To build value. To make a difference. To leave a legacy. We’re willing to put in the effort to transform any experience into a positive one for all.

Cool - Cool defines our approach, our attitude and our experiences. As we challenge convention, we are reinventing the experience of what it means to be a member of the MORE family. We are vibrant and progressive. We commit to forward thinking. We commit to innovation. We commit to cool.